the Crafted Manifesto

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Businesses are inundated.

Buy this! Download this! You need a logo, a brand! Get your books right and invest in this and get a line of credit!

Whatever the information is, it’s being blasted at us from every angle.

But here’s the real deal. We want to get moving, and be successful, NOW. Not in a year. Not down the road. TODAY. And so, we do our research and decide where our time and money is best spent, because we only have a little bit to get this thing off the ground.

Part of that initial spending is usually a logo. Or if you’re in the lingo, a brand. And we decide how much money, and time, we can realistically spend on it.

Let’s be honest. That’s not a lot. We are putting in so much up-front work for our business, and forking out thousands of dollars and months’ worth of time to design a logo, with a stranger, that may or may not be relevant in a year, is not only daunting, but unbearable.

The reality is this:

Businesses are being held back and they don’t even know it. We are settling for “good enough” instead of “badass.” We are branding ourselves as startups when we start, and we stay that way until we aren’t a startup anymore.

What if we did this:

Brand ourselves as we see ourselves – successful, talented, smart and downright brave. We are ambitious and kind and knowledgeable.

We are not “good enough,” we are GREAT. We are doing something amazing, and our brand should tell that story.

This is the CRAFTED manifesto. To graciously and generously give businesses a shot, right out of the gate. To get them moving, like right now, with something great.

CRAFTED is not just a brand selling brands. It is a girl with a talent and a passion, similar to yours, that wants so badly for all us to be successful TODAY.

I cannot wait to see these brands out in the wild, doing what they were meant to do, and meant to do well.

xoxo for now, my friend!